Privacy Policy

Privacy

Last updated: November 2025
Company: The Insightful Co Limited
Registered Address: Whiteacres, Cambridge Rd, Whetstone, Leicester, LE8 6ZG, United Kingdom

1. Introduction

At The Insightful Co Limited (“we”, “us”, or “our”), your privacy matters.
This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, purchase a service or course, or join our affiliate program.

We are committed to keeping your personal data secure and to being transparent about how we use it in accordance with the UK Data Protection Act 2018 and the UK GDPR.

By using our website and services, you agree to the practices described in this policy.

2. Information We Collect

We collect and process personal data to deliver our services, improve performance, and communicate effectively with you.

Information you provide directly:

  • Account details: name, email address, password, and contact information.

  • Billing details: address, payment information (processed securely by Stripe).

  • Service details: responses provided in onboarding forms for teardowns or consultations.

  • Affiliate information: details you provide in the affiliate application form.

  • Communication: emails or messages you send to us for support or feedback.

Information we collect automatically:

  • Technical information such as your IP address, browser type, device information, and site activity (e.g., pages visited, time on page).

  • Cookies and tracking data (see Section 7).

Information from third parties:

  • Omnisend: for managing email subscriptions, campaigns, and segmenting audiences (e.g., based on purchases or course progress).

  • Stripe: for secure payment processing; we never see or store full card details.

  • Analytics and advertising tools: Google Analytics, Meta (Facebook) Pixel, and Google Ads for site performance and marketing purposes.

 

3. How We Use Your Data

We use your personal data to:

  • Provide and manage your account, courses, or affiliate profile.

  • Deliver purchased services and courses.

  • Send service updates and transactional emails.

  • Manage payments and detect fraudulent activity.

  • Send relevant marketing emails (with your consent).

  • Improve website experience, performance, and content relevance.

  • Comply with legal obligations.

You can unsubscribe from marketing emails at any time via the unsubscribe link at the bottom of each message.

4. Legal Basis for Processing

We process your data on one or more of the following bases:

  • Performance of a contract: to deliver the services or courses you’ve purchased.

  • Legitimate interests: to improve our website, marketing, and customer support.

  • Consent: for sending marketing emails or using cookies that track non-essential data.

  • Legal obligation: to comply with tax, accounting, and data protection laws.

 

5. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes it was collected for, including:

  • Active accounts: while your account remains open.

  • Affiliate data: while your partnership remains active.

  • Transactional data: for up to 6 years to meet tax and legal record requirements.

  • Marketing data: until you unsubscribe or request deletion.

 

6. Sharing Your Information

We will never sell your data.
We only share limited information with trusted service providers who help us operate our business:

  • Omnisend (email communication and marketing automation).

  • Stripe (payment processing).

  • Website hosting provider (to securely store site data).

  • Analytics and advertising partners (Google, Meta).

All third-party processors comply with the UK GDPR and are bound by confidentiality and data processing agreements.

7. Cookies and Tracking

Cookies are small text files stored on your device that help improve website functionality and user experience.

We use cookies to:

  • Keep your account and checkout sessions active.

  • Analyse website traffic and performance (Google Analytics).

  • Personalise marketing (Google Ads, Meta Pixel).

Managing cookies:

You can accept, reject, or adjust cookie preferences through the banner displayed on our site.
You can also delete or block cookies via your browser settings.

For more information about cookies, visit www.allaboutcookies.org.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access your data and receive a copy.

  • Rectify inaccurate or incomplete information.

  • Erase your data (“right to be forgotten”).

  • Restrict or object to certain processing.

  • Port your data to another provider.

  • Withdraw consent for marketing communications at any time.

To exercise these rights, you can request an action via your account

9. Data Security

We use appropriate technical and organisational measures to protect your personal data from unauthorised access, disclosure, or loss.
All data transfers are encrypted (HTTPS and SSL), and access is restricted to authorised personnel only.

10. International Transfers

Some third-party tools we use (such as Omnisend, Stripe, and Meta) may store or process data outside the UK.
Where this occurs, we ensure data is protected through approved safeguards such as Standard Contractual Clauses (SCCs) or equivalent protections.

11. Children’s Privacy

Our services are not intended for children under 18.
We do not knowingly collect data from minors. If you believe a child has provided personal data, please contact us for immediate deletion.

12. Changes to This Policy

We may update this Privacy Policy from time to time.
Changes will be posted on this page with a revised “last updated” date.

If material changes occur, we will notify you via email or a prominent site notice.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

The Insightful Co Limited
Whiteacres, Cambridge Rd, Whetstone, Leicester, LE8 6ZG, United Kingdom
📧 [email protected]